osCommerce My Account  Cart Contents  Checkout  
  Top » Catalog » BUSINESS » 7132 My Account  |  Cart Contents  |  Checkout   
Categories
ACCOUNTING (114)
ADVERTISING (1)
AFRICAN WRITING (70)
AFRIKAANS LITERATURE (49)
AGRICULTURE (26)
ANTHROPOLOGY (5)
ARCHAEOLOGY (10)
ARCHITECTURE (5)
ART (7)
ASTRONOMY (3)
BAGS & ACCESORIES (52)
BIOCHEMISTRY (7)
BIOCHEMISTRY MEDICAL (1)
BIOLOGY (37)
BOTANY (13)
BUILDING/CONSTRUCTION (11)
BUSINESS (458)
CALCULATORS (10)
CAREERS (5)
CHEMISTRY (47)
CHEMISTRY - MEDICAL (1)
CHRISTIANITY - SEE THEOLOGY (4)
CLASSICAL STUDIES (3)
CLASSICS (66)
COMMUNICATIONS (46)
COMPUTERS (179)
COMPUTERS PRESCRIBED TEXTS (41)
COOKERY AND FOOD (7)
CRAFTS (9)
CRIMINOLOGY (17)
CURRENT AFFAIRS (2)
DICTIONARIES - MEDICAL (8)
ECOLOGY (11)
ECONOMICS (44)
EDUCATION (149)
ELECTRONICS (52)
ENGINEERING (62)
ENGINEERING CHEMICAL (3)
ENGINEERING CIVIL (29)
ENGINEERING ELECTRICAL (16)
ENGINEERING MECHANICAL (37)
ENGLISH LITERARY CRITICISM (1)
ENGLISH REFERENCE (11)
EPIDEMIOLOGY (6)
FINANCIAL MANAGEMENT (31)
GARDENING (5)
GENERAL BOOKS (14)
GENERAL MEDICINE (4)
GENERAL NURSING SCIENCE (7)
GEOGRAPHY (50)
HAEMATOLOGY (1)
HISTOLOGY (4)
HISTORY - AFRICA (3)
HISTORY - GENERAL (16)
HISTORY - OTHER (1)
HISTORY - SA/AFRICANA (25)
HIV/AIDS (2)
HUMAN RESOURCE MANAGEMENT (52)
INVESTMENT (18)
ITALIAN (4)
LABORATORY COATS (1)
LABOUR LAW (32)
LANGUAGE FRENCH (59)
LANGUAGE AFRIKAANS (7)
LANGUAGE AND LINGUISTICS (21)
LANGUAGE ENGLISH (214)
LANGUAGE GREEK
LANGUAGE LATIN
LANGUAGE PORTUGUESE
LANGUAGE XHOSA (3)
LANGUAGE ZULU (78)
LANGUAGES OTHER AFRICAN (32)
LANGUAGES OTHER NON-AFRICAN (1)
LAW (376)
LIBRARY SCIENCE (6)
LITERATURE CHILDRENS (8)
MANAGEMENT (79)
MARKETING (100)
MATERNITY-> (4)
MATHEMATICS (119)
MEDIA
MEDICAL DICTIONARIES (1)
MEDICAL EQUIPMENT (20)
MEDICAL MICROBIOLOGY (2)
MINERALS & GEMS
MOTIVATIONAL (1)
MUSIC (22)
MUSIC - GENERAL (5)
neurology (4)
Nursing (91)
NURSING & MEDICAL (147)
NURSING CRITICAL CARE (7)
nursing educatio (2)
NURSING MANAGEMENT (19)
nursing microbiolog (1)
NURSING MIDWIFERY (9)
nursing ophthalmology
NURSING ORTHOPOEDICS (1)
Nutrition (4)
Obstetrics and Gynae (4)
OCCUPATIONAL THERAPY (1)
OFFICE SUPPLIES (1)
opthalmology (4)
ORGANIZATIONAL BEHAVIOUR (28)
orthopaedics (3)
paediatrics (15)
paramedic (3)
pathology (7)
PEARSON-> (1)
pharmacology (21)
PHILOSOPHY (25)
PHOTOGRAPHY
PHYSICS (32)
physiology (30)
physiotherapy (1)
PLAYS (40)
POETRY (16)
POLITICS (41)
POPULAR SCIENCE (17)
PROJECT MANAGEMENT (16)
PSYCHIATRY (1)
psychiatry psychology (14)
PSYCHOLOGY (75)
PUBLIC ADMINISTRATION (31)
PUBLIC RELATIONS (9)
PULMINORY/RESPIRATORY MEDICINE (1)
QUALITY CONTROL (15)
RACKS (5)
RADIOLOGY (7)
REAL ESTATE (7)
REFERENCE (106)
RESEARCH (16)
RESEARCH (81)
SALESMANSHIP
SHAKESPEARE
SOCIAL WORK (17)
SOCIOLOGY (40)
SPANISH (1)
SPEECH & DRAMA (1)
STAMP ACCESSORIES (9)
STATISTICS (24)
STATISTICS MEDICAL (3)
STRUCTURAL ENGINEERING
STUDY TECHNIQUES
SUPPLY CHAIN (18)
SURGERY (6)
SURVEYING (3)
TAX (32)
TECHNICAL DRAWING (34)
THEOLOGY/BIBLICAL STUDY (154)
THERMODYNAMICS
TOURISM (18)
TRAUMA/ EMS (2)
VETERINARY (8)
VETINARY SCIENCE
WEB DELIVERY (8)
WILDLIFE,FAUNA & FLORA (8)
WRITING
WRITING EQUIPMENT (58)
ZOOLOGY (6)
Information
Shipping & Returns
Privacy Notice
Conditions of Use
Contact Us
About Us
GRASPING SERVICES MARKETING 2ED
[7132]
R285.49
Author/Editor: JORDAAN,Y
Edition: 2nd Edition
ISBN: 9780620326407

Grasping Service Marketing, as the name so aptly states, will help you 'grasp' the most fundamental concepts of service marketing and customer service. In a world that had been transformed into a service-driven entity one can no longer even contemplate the necessity of providing services. It is a given - for some it is only things they sell and for others it is the source of differentiation and therefore their sustainable competitive advantage. Grasping Service Marketing will broaden the reader's mind on service-related topics such as distinguishing characteristics, value in customer service, metrics and technology, the marketing mix as well as writing a service marketing plan. The book is highly practical with advertisements, cases and stories enlightening the reader's understanding of the theory.

This product was added to our catalog on Thursday 17 September, 2009.
Customers who bought this product also purchased
SALES MANAGEMENT 3ED
SALES MANAGEMENT 3ED

APPLIED STRATEGIC MARKETING 4ED
BUSINESS & MARKETING CASES
BUSINESS & MARKETING CASES
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
MARKETING SUCCESS STORIES 7ED
MARKETING SUCCESS STORIES 7ED
MARKETING RESEARCH IN PRACTICE
MARKETING RESEARCH IN PRACTICE
Shopping Cart more
0 items
Tell A Friend
 
Tell someone you know about this product.


Click to Browse


Copyright 2018 Adams University Books
Telephone: 031 3194300
Email: adamsbooksellersbt@gmail.com