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MEDIA STUDIES V3 MEDIA CONTENT &AUDIENCE
[7566]
R564.91
Author/Editor: FOURIE,P
Edition: 1ST EDITION
ISBN: 9780702177668

In this, the third volume, media content and media audiences (or users) are covered from methodological and theoretical perspectives. Part 1 of the book deals with: quantitative content analysis; visual text analysis; communication and media; textual analysis: narrative; semiotics; argument; media, language and discourse; narrative analysis; media and visual literacy; film theory and criticism. Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research; questionnaire surveys in media research. This volume has been written by senior lecturers in media and communication studies and is intended for students of media studies at institutions of tertiary-education.

This product was added to our catalog on Thursday 24 December, 2009.
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