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BUSINESS & MARKETING CASES
[9143]
R251.01
Author/Editor: NIEUWENHUIZEN
Edition: 2nd Edition
ISBN: 9780702189098

The all-new “Business and Marketing Cases” is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses. Key features: Case studies are written by the business owners themselves, in their own words; Methods used to segment the market, making advertising decisions, the importance of customer service and addressing customer issues are all discussed; Aspects such as staff issues, purchasing, management and management issues, marketing and branding are covered comprehensively. Simple, relevant and practical, “Business and Marketing Cases” is a must-read for entrepreneurs and business students alike. – Taken from the Preface of “Business and Marketing Cases”

This product was added to our catalog on Wednesday 23 November, 2011.
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